You
Might
Be
Wasting
20–40%
of
Your
Meta
Budget
Upload your Meta Ads CSV. AdFix analyzes your data, calculates a fixed Target CPA, and classifies every ad into Kill, Fix, Scale, or No Action using deterministic rules.
CSV-based analysis • Rule-based logic • No guesswork
Trusted by 500+ D2C Brands | Powered by Urban Media
Health Score
0
Kill
0
Fix
0
Scale
0%
Avg Waste Found
0+
Audits Run
₹0L
Budget Saved
The data exists. The decision framework doesn't.
Every day you wait, inefficient ads drain your budget. Without a structured audit, you're guessing.
Spend with zero purchases
Ads burning budget without a single conversion.
High CTR, weak conversion
Great creative engagement, but the funnel is broken.
Strong ads underfunded
Winning ads not getting enough budget to scale.
Budget concentrated in inefficient sets
Most spend going to underperforming ad sets.
Pause the wrong ad → performance drops
Without data, you might kill your best performer.
Scale too early → CPA spikes
Scaling without signals leads to budget bleed.
What AdFix Does
A deterministic 3-step process. Same data → same output. Every single time.
Scan Performance Data
Upload your Meta Ads Manager CSV. AdFix reads performance data across all key metrics for your selected time window.
Apply Decision Thresholds
Deterministic rules evaluate CPA, ROAS, CTR, and spend against account-level benchmarks. No black box.
Generate Action Report
Every ad gets a classification: Kill, Fix, Scale, or No Action — with clear reasoning.
Same data → same output. Every single time.
CSV-Based Audit. Deterministic Evaluation.
AdFix evaluates. It does not execute.
I can do this manually.
You can. But you must: export reports, calculate account-level CPA, compare ads against fixed baseline, apply consistent thresholds, benchmark within your own account. AdFix executes the same evaluation using deterministic rules.
Will this disrupt learning?
AdFix does not modify ads or trigger resets. It evaluates across fixed windows. What disrupts stability: frequent manual edits, reactive decision-making, inconsistent criteria. AdFix applies the same rules every time.
Is this useful for smaller accounts?
Requires: purchase conversion data, non-zero spend, valid time window. If insufficient data, returns explicit 'Insufficient Data' result. No partial conclusions.
Trusted by Growth Teams
Real results from real marketers who've optimized their Meta ad spend.
“Found 34% waste in our ad spend within minutes. The Kill/Fix/Scale framework saved us months of guesswork.”
“Finally, a tool that tells me exactly what to do with each ad. No more gut feelings—just data-driven decisions.”
“The CSV-only approach means no permissions needed. I got my audit done in 15 minutes.”
“AdFix identified campaign structure issues we didn't know existed. Saved ₹4.2L in the first month.”
The AdFix Report
A structured, actionable report that tells you exactly what to do next.
Executive Summary & Key Insights
Waste Breakdown Analysis
Kill / Fix / Scale Classification
Per-Ad Action Items with Reasoning
Benchmark Comparison
Campaign Structure & Funnel Audit
Acme Corp
May 2025
Executive Summary
Your account shows high waste concentration with significant inefficiency. 8 ads are significantly underperforming, though 2 ads show strong efficiency signals. Immediate action could recover ₹89,215 in monthly budget.
Health Label
AVERAGEHealth Score
64/100
Confidence
HIGH
Waste Analysis
Wasted Budget
₹1,27,450.00
Efficiency Loss
38.50%
Actions Required
8
Free Audit. Premium Results.
Start with a completely free audit. Upgrade to unlock your full action plan + a 1-on-1 strategy call with Urban Media.
Free AI Audit
Core diagnostic for quick decisions
- Health Score & Verdict
- Kill / Fix / Scale Classification
- Waste Analysis & Benchmarks
- Priority Actions (Top 3)
- Top Waste Contributors
- Charts & Visual Breakdown
Expert AI + Human Review
Complete audit with full breakdown + strategy call
- Everything in Free Audit
- Complete Kill / Fix / Scale Lists
- Campaign Structure Audit
- Creative Fatigue Analysis
- Funnel & Tracking Audit
- Per-Ad Optimization Roadmap
- 30-min Strategy Call with Urban Media
- Custom Scaling Plan for Your Niche
- 7-Day WhatsApp Support
By Urban Media — Performance Marketing Agency for D2C Brands
Frequently Asked Questions
Structured clarity — or continued guesswork?
Stop guessing which ads to kill, fix, or scale. Upload your CSV and get deterministic answers in seconds.
CSV-based analysis • One-time payment • Instant delivery